2Hemispheres is a retail momentum catalyst.  We help brands push new, existing or developmental products into successful relationships with retailers.  We assist retailers to move these products into the lives of consumers.  Our job is to squeeze every bit of influence out of each element connected to the retail process.  What you get is a comprehensive partner with deep experience in both the art and science of retail, the best of both worlds.

The ART of Retail

The SCIENCE of Retail

Bridging the 2

Product concepts, brand personality, lighting, merchandising, graphic presentation, multimedia, signage, sound, fixture design and the creative choice and use of materials. These are emotional elements to success that require intimacy and insights into the aesthetic world of retail.

 

Research, analysis, sell-in programs, product assortment, change-out schedules, product replenishment, education and training and sell-through programs.  These are the practical elements of retail that serve the business imperative and define profit.

We believe that no single element is purely art or science.  2H specializes in identifying and executing the art and science of each element to create an emotional mix of retail tools that evolve a dominant brand or product concept into flexible, repeatable experiences for consumers.  2Hemispheres specializes in creating relationships between product and presentation, retailers and brands, sales and marketing.  It’s a low-risk process with a high-return strategy.  Our plans eliminate guesswork and minimize mistakes, an efficient use of marketing and retail dollars.  It begins with strategy . . .