2Hemispheres and Hydro Flask joined forces to visualize and design a custom marketing environment for their trade show programs. The result was a modular kit of parts allowing the Hydro Flask team to configure spaces from 1,600 square feet to as little as 200 square feet. The debut of the new program was a 40’ x 40’ environment at the 2019 OutdoorRetailer Summer Market show in Denver. The space was anchored by the focal Hydro Bar and Lounge and flanked by 4 identical product display stations, all placed beneath an internally lithanging branding element showcasing inspiring environmental images from Hydro Flask’s home in Bend, Oregon. 2Hemispheres worked closely with Hydro Flask’s trade show partner Condit to bring the vision to life.