2Hemispheres, in partnership with the PGA Tour retail and marketing teams, joined forces to reimagine the patron retail experience for The Players Championship golf tournament.  The result is a 21,000 square foot FanShop experience that brings together the best of the golf and lifestyle apparel and accessories brands.  Purposeful traffic circulation drive aisles, product segmentation zones, large format graphic elements, and a custom sculpture as a social media focal point created memorable and interactive temporary retail environment.